New Results Found By S.I.A. That Google Now Favors A Bold Keyword In Content.
The nice thing about having tests constantly running is that we discover whenever Google moves a the dial on one of at least 200 ranking factors it uses cause then.. WE KNOW IT!
In this case is to bold a keyword in your content. In previous singular variable tests we ran, putting a keyword in bold (or the <strong> html tags) not only did NOT give the page a bump, it didn’t even clone richard mille rm 52 01 index!
But, that has changed (as all things do in SEO) and we are glad to report that bolding your primary keyword in article content does give a small bump. Pretty Cool huh!
Now don’t go and put in and bold a hundred of them!! That is not what I am telling you to do! I am saying bolding 1 or 2 may give you a bump. And of course in the real world, this depends on your other on-page factors and your competition.
And, it may be the small things we notice, but all the small things ADD UP to a larger thing. 🙂